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2031.20815 An analysis of the Marketing Strategy of the Coca Cola Company for New Coke
This paper will seek to discuss the nature of the Coca Cola Company's debacle of "New Coke" in the nineteen eighties. By the failure of this product, Coca Cola was able to learn how to acquire new drinks, rather than dissolve older formulas of their classic Coke drink. In this manner, we can see what caused these errors, and why Coca Cola is now one of the leading soft drink manufacturers of the new millennium.
Pages: 4
Bibliography: 2 source(s) listed
Filename: 20815
Price: US$35.80
2032.20837 Memorable Advertisements for Forgettable Products: Whether a Popular Campaign is Necessarily a Successful One
Do high-profile ?image? ads, which often are popular enough to take on lives of their own in terms of catchphrases, images, and even merchandising, actually produce tangible results for the advertisers? Detractors of such campaigns say that ads that seek to be ?liked? by consumers sell the advertisements, not the product, and fail to translate into sales. But the counterpoint to that argument is that popular ad campaigns grab the attention of the consumer.
Pages: 11
Bibliography: 8 source(s) listed
Filename: 20837
Price: US$98.45
2033.20841 A Comparative Case Analysis of Recruitment, Selection, and Retention Between Wal-Mart and FedEx
Two of the world's most influential companies are FedEx and Wal-Mart. Yet while both companies face issues in recruiting, hiring, and retaining employees, the strategies taken towards realizing these shared goals are markedly different. FedEx uses an employee-friendly policy, while Wal-Mart has a history of undervaluing workers and replacing workers.
Pages: 11
Bibliography: 11 source(s) listed
Filename: 20841
Price: US$98.45
2034.20845 Neural Networks
This paper answers questions about neural networks based on a case study of John Deere & company Pension Fund and its use of a neural network for forecasting and other processes, considering why these networks are used, whether a neural network is really learning, how a neural network compares with a human being, and some of the applications for which neural networks are used today.
Pages: 8
Bibliography: 0 source(s) listed
Filename: 20845
Price: US$71.60
2035.20854 Recruitment, Selection, Assessment
This paper discusses the recruitment and selection of employees today and the way companies must heed the issues involved to avoid the expense of losing employees, suggesting that retention begins with the deletion process and using Wal-Mart and Federal Express as examples of companies that have developed a hiring system to match their business and to address the issue of retention.
Pages: 9
Bibliography: 12 source(s) listed
Filename: 20854
Price: US$80.55
2036.20856 Succession Planning
This paper is on the subject of succession planning, which means more than just preparing for a new leader and includes all forms of promotion and advancement throughout the organization and over time, here considering the difficulties involved and five theories which impinge on the process and which may aid in its success or lead to its failure, depending.
Pages: 29
Bibliography: 26 source(s) listed
Filename: 20856
Price: US$259.55
2037.20858 Succession Planning
This paper is about the various standards qualitative researchers apply in evaluating the validity of their observational findings. There are three primary forms--descriptive, interpretive and theoretical. The first attest that was observed actually happened and was not affected by researcher bias. The second evaluates the soundness of the researcher's assertions as to what the people observed were thinking and believing when they acted as they did. The third and final form is applicable when general theories are said to be substantiated by the researcher?s findings.
